Aye, people did indeed use the v1 script (and variants thereof) to automate deployments. The spirit of that script was to allow people to install manually from command line by curling to bash (I know, I know, security risk). Literally a CLI interface for the download page.
It was a bit of a conundrum. The money to pay for the build server supporting all those people’s deployments has to come from somewhere.
A funding solution via split licensing was attempted during the life of v1, with the aim of providing paid commercial access to that build server. There were issues, though, and eventually the build licensing went away (the code was still always Apache licensed).
Do you think you could help on that front?